According to industry research reports, China's hygiene products industry is undergoing significant structural transformation. Growth rates vary significantly across product categories: the baby diaper market is experiencing slow growth, with an annual growth rate of approximately 1-2% and a market size of around RMB 50-70 billion. The sanitary napkin market is growing slightly faster than diapers, at about 1-4%. Adult incontinence products, benefiting from the aging population trend, are becoming a rapidly growing segment.

In terms of exports, domestic raw material suppliers and contract manufacturers are expanding into overseas markets through exports, while local brands are also exporting finished products to North America and Europe through contract manufacturing or their own production. The industry's overseas expansion is driven by technological differences and China's cost advantages—including lower labor costs, increasingly mature domestic equipment technology, and excess production capacity.

At the same time, the level of domestic equipment is rapidly improving and gradually reaching international markets, providing Chinese manufacturers with increasingly competitive production solutions.